TMT

Added incremental annual revenue of $130M through targeted subscriber marketing

Challenges
Lack of visibility into customer experience trends and use of siloed data insights resulted in ineffective retention programs and a continued lack of understanding of customer’s needs. The client wanted to address customer lifecycle challenges to differentiate customer acquisition and retention.
Solutions
Developed a standardized process with common data models and intelligence layers to scale across the client’s different marketing use cases. Created a test-and-learn capability that enabled the client to identify where the customer is at along their journey, measure the effectiveness of different offers through insights provided. Deployed an on-premise solution with the flexibility to migrate to the cloud.
Outcomes
$130M
incremental annual revenues
360 deg
subscriber insight leading to upgraded plans, churn mitigation
Analyzed 2.5K fields of first and third party data
ElectrifAi’s solution linked, transformed, and stitched together 4,000+ Signals using over 90+ Models to provide a 360° behavioural view of every subscriber over the entire lifecycle. Data integration across 2,500 data fields of both first- and third-party data. The solution resulted in $130M in incremental annual revenues, $70M through incremental lines added, $50M in incremental revenue through rate plan/feature upgrade campaigns and $10M from churn saves.