BFSI

Increased campaign conversion rates by 2.4x to 4x resulting in 72% increase in new card issuance

Key Challenges
The client is a leading regional Asian bank with over 10M retail banking customers. They wanted to expand their credit card business. They lacked a systematic and quantitative framework to acquire customers for credit card services based upon their customer footprint at a lower cost.
Our Products in Action
An end-to-end customer acquisition product was built, including the following components: Customer Propensity Model and segmentation, Customer Value Model with customer pre-credit decisioning risk criteria, a stratified business implementation strategy layer to match customer profile and journey with different touchpoints, channels and frequency was developed.
Business Impact
Up to 4x
increase in conversion from marketing campaigns
72%
increase in number of cards issued
20%
lower cost of card issuance
Up to 4x
increase in conversion from marketing campaigns
72%
increase in number of cards issued
20%
lower cost of card issuance